MyWay Discount
MyWay 2026
Members of Longevity Cities save an exclusive discount at MyWay. We earn no commission. Exclusive to Longevity Cities, not listed on coupon sites. Last verified September 22, 2026.
MyWay 2026 is Berlin's strategy summit for family-owned businesses, held September 23–24 (with related programming running September 22–25), organized by Media Pioneer — the company behind Gabor Steingart's "The Pioneer."
Billed as a strategy summit for family enterprises, it brings together entrepreneurs, successors, and executives to discuss generational transition, innovation, and future-proofing the Mittelstand.
The program includes a main conference stage, masterclasses, curated networking and B2B meeting formats, and a music festival get-together. Confirmed voices include Vice Chancellor Lars Klingbeil and Economy Minister Katherina Reiche, alongside business leaders such as Friederike Driftmann-Egelhof (Kölln), Alexandra Kohlmann (ROWE Mineralölwerk), and Paul Falke (FALKE KGaA). The streaming platform Joyn is carrying select sessions live.
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